ART DIRECTION | RASUN MEHRINGER, PHOTOGRAPHY | JAMES LYLE, COPY | TONYA COMSTOCK

The Sigma Beauty PRO Partners Welcome Package is where I began to forge the new visual branding for PRO. Upon being accepted into the program, new members receive a package in the mail with materials outlining benefits, perks and free samples. Originally a mismatch of elements, some more outdated than others, that lacked structure, sophistication and ultimately cohesion the welcome package was a hot mess. The improved branding successfully unifies all elements and gives new life to something that once was a visual Frankenstein.


The Welcome Package for the PRO program before the redesign.

The hodge podge of items sent out in the original welcome package