ART DIRECTOR | RASUN MEHRINGER, PHOTOGRAPHER | JAMES LYLE, COPYWRITER | TONYA COMSTOCK
When I joined the Sigma Beauty Design team in the spring of 2014, the company was in the midst of a transformation. While the products and personality had developed over time, the visuals of the company were stuck in the past. For lack of a better term, the company needed a "makeover" to project the modern, edgy identity they aspired to. The branding I developed for PRO acted as a catalyst for change.
In addition to creating an identity that developed into the main brand of the company, I collaborated with the art director, Rasun Mehringer and refined it.
Example of branding prior to the redesign.