ART DIRECTOR | RASUN MEHRINGER, PHOTOGRAPHER | JAMES LYLE,  COPYWRITER | TONYA COMSTOCK

Sigma Beauty's blog, The Beauty Column, serves as a resource for customers to learn how to use products, and as a source of revenue for the company. When I took on the redesign, the background programming had been done haphazardly causing layouts to function incorrectly. By collaborating with Social Media specialist, Amber Mulle, and Web Programmer, Dan Amundsen, we were able to bring the layout of the blog into this decade with a responsive layout catering to both computer and mobile screens alike.

From left: Homepage layout desktop, homepage layout desktop scrolling, homepage on mobile

Example of post before, and after the redesign.